21st Century Tuffy Logo Designed by Jayce Smith | Cal State Fullerton Athletics

21st Century Tuffy, an institutional mascot identity designed by Jayce Smith for Cal State Fullerton Athletics. The mark connects CSUF’s elephant heritage with the university’s contemporary visual identity and was formally adopted as the official tertiary Athletics mark.

Moffit Training Systems | Brand Identity

Logo and brand identity designed by Jayce Smith for Moffit Training Systems, a strength, conditioning and performance training company serving athletes, adults and first responders through in-person and remote training programs.

Jayce Smith Design Logo

Leo Training

First responder fitness designed by